Monday, April 5, 2010

Internet usage

Looking over some of the information The Pew Research has on internet usage and it is really amazing to see the percentage of people using different parts of the internet.

A small sample -
88% use a search engine to find information
86% look for a map of directions
83% look for medical or health information
81% look for information about a product or service they are thinking of buying
62% watch a streaming video
51% take a virtual tour of a location
47% use a social media site (Facebook, myspace, Twitter, LinkIn)
28% look for Religious information

So looking at these statistics, what does the church need to do in order to have an impact online? Seems as though putting the spiritual content out there is not the place to have the biggest impact or reach the largest group.

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